Monday, September 3, 2012

The History of Happy Hour

The term Happy Hour actually has its roots in Navy slang from the 20s, when the time for the scheduled period of entertainment on-ship was referred to as the happy hour. After the National Prohibition Act was instituted in 1919, speakeasies adopted the term for the hours patrons arrived to drink illegal cocktails prior to eating at restaurants that observed the prohibition. The term then began to be applied to the consumption of illegal liquor before dinner in the home as well.

Happy Hour really kicked into gear thanks to an article in a 1960s Saturday Evening Post issue where the Navy's scheduled entertainment time was mentioned. Bars and restaurants latched onto the concept to increase alcohol sales. 

Typically held between the hours of 4 p.m. and 7 p.m., Happy Hour evolved into an after work event where co-workers would get together at the end of a work day to socialize and relieve stress. Every local tavern and popular restaurant boasted a happy hour of sorts, often offering cocktails at a discount for those hours.

The best Dallas happy hour is here at Ziziki’s is Monday through Friday from 4-6pm. Come blow off some steam with us.

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